SWOT Analysis

Description

Go beyond four boxes. List your strengths, weaknesses, opportunities and threats, score each by impact and urgency to find the priorities, and track the actions that follow. This SWOT analysis template works in Excel and Google Sheets.

What it does

• Four SWOT boxes with room for every point
• Impact and urgency scores with a priority score
• Top priorities ranked automatically
• Action plan with owner, due date and status
• Dashboard with items per box, top priorities and action status

How it works

1. Settings: enter your business name.
2. SWOT: list your points, score them and add actions.
3. Dashboard: focus on the top priorities.

What’s inside

Start Here guide, Dashboard (6 headline numbers and 4 charts), SWOT, Analysis and Settings sheets.

Good to know

• Excel and Google Sheets: open it in Microsoft Excel, or upload it to Google Drive and choose Open with → Google Sheets. Formulas, dropdowns and charts carry over.
• Colour-coded: blue cells are for your entries, grey cells calculate automatically, so you can’t break a formula by accident.
• Sample data included: a demo business fills every sheet so the dashboard works from day one. Clear the blue cells when you start.
• Any currency: amounts show without a symbol, and you set your currency once in Settings.

Want every template?

This template is part of the Small Business Complete Bundle: all 38 templates in six workbooks, each with its own dashboard.

Step-by-step guide

New to this? Read our guide: How to Do a SWOT Analysis for a Small Business.

Delivery

Instant download right after payment. The download link is also emailed to you and works up to 5 times within 30 days. One-time payment, no subscription. As a digital product, it is non-refundable once downloaded, but if a file is faulty we fix it, replace it or refund you. See our refund policy.