Social Media Content Calendar

Description

Post consistently and learn what works. Plan content by date and platform, track it from idea to published, and record reach and engagement to find your best formats and days. This social media content calendar template works in Excel and Google Sheets.

What it does

• Content calendar by date, platform and content type
• Status from Idea to Scheduled to Published
• Reach, likes, comments, shares, saves and link clicks
• Engagement rate per post, platform, type and weekday
• Dashboard with reach by month, best platform and best day to post

How it works

1. Settings: list your platforms, content types and statuses.
2. Content: plan posts, then add the results once they are live.
3. Dashboard: see what performs best and plan more of it.

What’s inside

Start Here guide, Dashboard (12 headline numbers and 6 charts), Content, Analysis and Settings sheets.

Good to know

• Excel and Google Sheets: open it in Microsoft Excel, or upload it to Google Drive and choose Open with → Google Sheets. Formulas, dropdowns and charts carry over.
• Colour-coded: blue cells are for your entries, grey cells calculate automatically, so you can’t break a formula by accident.
• Sample data included: a demo business fills every sheet so the dashboard works from day one. Clear the blue cells when you start.
• Any currency: amounts show without a symbol, and you set your currency once in Settings.

Want every template?

This template is part of the Small Business Complete Bundle: all 38 templates in six workbooks, each with its own dashboard.

Step-by-step guide

New to this? Read our guide: How to Create a Social Media Content Calendar in Excel.

Delivery

Instant download right after payment. The download link is also emailed to you and works up to 5 times within 30 days. One-time payment, no subscription. As a digital product, it is non-refundable once downloaded, but if a file is faulty we fix it, replace it or refund you. See our refund policy.