Campaign Planner

Description

Run campaigns that pay for themselves. Plan each campaign’s dates, channel and budget, record the results, and see cost per lead, conversion rate and return on every campaign.

What it does

• Campaign plan with objective, channel, dates and budget
• Status: Planned, Active or Completed, with days left
• Spend, leads, conversions and revenue
• Budget used, cost per lead, conversion rate and ROI
• Dashboard with revenue, ROI and leads by campaign

How it works

1. Settings: list your marketing channels.
2. Campaigns: add each campaign with dates and budget, then fill in results.
3. Dashboard: compare campaigns and repeat the winners.

What’s inside

Start Here guide, Dashboard (12 headline numbers and 6 charts), Campaigns, Analysis and Settings sheets.

Good to know

• Excel and Google Sheets: open it in Microsoft Excel, or upload it to Google Drive and choose Open with → Google Sheets. Formulas, dropdowns and charts carry over.
• Colour-coded: blue cells are for your entries, grey cells calculate automatically, so you can’t break a formula by accident.
• Sample data included: a demo business fills every sheet so the dashboard works from day one. Clear the blue cells when you start.
• Any currency: amounts show without a symbol, and you set your currency once in Settings.

Want every template?

This template is part of the Small Business Complete Bundle: all 38 templates in six workbooks, each with its own dashboard.

Delivery

Instant download right after payment. The download link is also emailed to you and works up to 5 times within 30 days. One-time payment, no subscription. As a digital product, it is non-refundable once downloaded, but if a file is faulty we fix it, replace it or refund you. See our refund policy.